Dai_y Founder Sophia Mantell on her journey to create affordable, effective skincare.
Tired of seeing exclusivity and high price tags as a prerequisite for quality Founder Sophia Mantell, dedicated herself to creating a company that struck a balance between quality, clinically proven ingredients and beautiful design to bring luxury to the masses.
I have always had an issue with “exclusivity” the idea that luxury or quality is only available to those that can afford it.
After starting my brand Daily I began to understand the realities behind the price points for skincare and in particular clinically proven ingredients or natural bio-actives in formulations.
As I learned more I became obsessed with finding a way to bring beautiful, luxurious skincare that was formulated with high quality ingredients that would usually sit in the “Prestige Beauty” space to the grocery space, to all.
“I have always had an issue with “exclusivity” the idea that luxury or quality is only available to those that can afford it.”
I dedicated myself to this mission and over the past three years have worked to create what you see here, our Daily skincare range. Natural skincare, that uses clinically proven ingredients to deliver tangible results in the skin without compromising beautiful design that you are proud to set on your countertop - for a fair price point.
Shop the range:
“By simplifying skincare routines and ingredient lists, I wanted to provide people with a streamlined approach without compromising results. ”
Skincare is more than just a beauty routine; it's an opportunity to nurture ourselves and prioritise self-care. Through my own personal journey, I discovered the power of incorporating natural skincare into my daily rituals. I wanted to share this transformative experience with other women, helping them cultivate a holistic self-care routine. Our products not only enhance the health and appearance of the skin but also provide a moment of tranquility and mindfulness in an otherwise busy world.
In this age of information overload, the skincare industry can be overwhelming with its myriad of products, elaborate routines, and confusing ingredient lists. I strongly believe that skincare should be simple and enjoyable, focusing on what truly matters: effective ingredients that promote healthy and radiant skin.
By simplifying skincare routines and ingredient lists, I wanted to provide people with a streamlined approach that allows them to embrace a hassle-free skincare experience without compromising results.
Learn more about our ingredients and why I have selected them along side our pharmaceutical chemists ↓