Tired of seeing exclusivity and high price tags as a prerequisite for quality Founder Sophia Mantell, dedicated herself to creating a company that struck a balance between quality, clinically proven ingredients and beautiful design to bring luxury to the masses.

I have always had an issue with “exclusivity” the idea that luxury or quality is only available to those that can afford it.

After starting my brand Daily I began to understand the realities behind the price points for skincare and in particular clinically proven ingredients or natural bio-actives in formulations.

As I learned more I became obsessed with finding a way to bring beautiful, luxurious skincare that was formulated with high quality ingredients that would usually sit in the “Prestige Beauty” space to the grocery space, to all.

I dedicated myself to this mission and over the past three years have worked to create what you see here, our Daily skincare range. Natural skincare, that uses clinically proven ingredients to deliver tangible results in the skin without compromising beautiful design that you are proud to set on your countertop - for a fair price point.